[PRECONFERENCE] Marketing, Branding, and Social Media: Getting it Together
Time: 02/20/2018: 9:30AM–4:30PM Location: A+D Architecture and Design Museum, 900 East 4th Street, Los Angeles, CA 90013
Presenter: Marlon Fuentes and Patton Hindle
In this course you will learn how to take a step back, look at your business model, and understand how and where it makes sense to allocate promotional resources on and offline. Social media is a powerful tool for promotion, but learning to join the greater conversation happening online is key. Learn how to frame your content by one of BuzzFeed’s emerging technology producers and gain an understanding of why people share content, how to deliver it, and how it affects your bottom line. In addition, you will learn foundational concepts in brand management in order to steer the ship in the right direction.
Patton Hindle, Director of Arts at Kickstarter, will offer workshop participants insight into the various platforms and resources the company creates to support artists. She will walk attendees through the complex professional arts world, from digital presence to personal relationship building.
CAA is collaborating with the Center for Cultural Innovation to present this workshop at the A+D Architecture and Design Museum.
RSVP: Price: $50. Limit 50 participants. Advance registration required. Please register at the annual events page on the conference website or the special-event ticket booth in the conference registration area.
